While we are working on our next suite of apps, we continually reflect on how our existing crop of apps is doing. While we are getting some consistent downloads, we figure we may get a greater return on investment from them if we advertize a little bit…
So we’re looking into many advertizing platforms and hope to see which one is most effective. So far we’re looking at :
- Google Adwords
- iAd (Apple ad network)
I hope to come back to this story in a little while to announce my findings on which was most effective. I’m guessing google or iAD will be most effective, but I’m most intrigued by twtmob and facebook, the more social forms of advertizing. TwtMob in particular is intriguing because I’ll get actual twitter users to hawk our products, which I hope will be more effective than ads on the side of a web page which are more obvious and more easily ignored.